Two LIM College faculty members will serve as panel discussion moderators at the Health & Beauty America (HBA) Global Exposition and Conference at New York City’s Jacob K. Javits Convention Center. The HBA Global Exposition & Conference is the largest product development event and educational conference for the personal care, fragrance, wellness and cosmetic industries. With more than 40 sessions, the HBA conference offers industry practitioners vital education and information, including case studies, in-depth looks into specific markets, roundtables with industry leaders, and revelations of new technical innovations.

Terry Burstein, Associate Chair of LIM College’s Fashion Merchandising department, will moderate “Who’s Making it in the Men’s Market: What You Need to Know” on September 29. This session will focus on what men want as they realize the importance of cosmetics and personal care products in their lives. The panelists will explore how selling to men is different from selling to women and what strategies are best for reaching this market. Panelists will include Jolene Schwartz, President and Managing Director, Appearances For Men; Karen Ballou, Senior Vice President, Menaji Skincare; and Laurent Hainut, President and CEO, Raison Pure International NYC.

On September 30, Dudley Blossom, Ph.D., Chair of LIM College’s Marketing & Management department will preside over a session titled “What Women Want: The Consumer at Every Age.” This panel will explore the needs of women of different ages and how marketers can meet those varying desires. With presentations focusing on the teen and young adult market, the professional woman, and the aging population, this session will instruct participants on how to effectively market to the female consumer at every age. Panelists will include Peggy Lee, AVP – Creative, Maybelline; Alisa Marie Beyer, Founder and Creative Director, The Benchmarking Company; and Karen Young, CEO, The Young Group.

Meredith Finnin
Director of Communications
LIM College – Where Business Meets Fashion
216 East 45th Street
New York, NY 10017-3304
T: 646.218.2156
F: 212.750.3438