LIM College recently partnered with Junior Achievement (JA) of New York, Fashion Fantasy Game (FFG), and the High School of Art & Design to pilot a unique business education program that gave high school students a taste of what it would be like to own their own fashion retail business or design company. At the center of the program was Fashion Fantasy Game, an educational social-networking web game platform that allows students to make real-world business decisions in a virtual environment.

The goal was to ignite students’ entrepreneurial spirit in a competitive online environment. At the end of the seven-week program, students’ businesses were judged on profitability, revenues and marketing execution. The winning team won dinner with FFG CEO Nancy Ganz and will receive JA Job Shadow placements with New York City fashion companies.

The program kicked off on February 23 at LIM College’s FashionOpolis. More than 30 high school students from Art & Design high school were grouped in teams to launch their fashion line and retail operations. During this session, the high school students met with several LIM College faculty and administrators including Fashion Merchandising Chair Michael Londrigan, Marketing & Management Chair Dr. Dudley Blossom, Visual Merchandising Chair Eric Feigenbaum, George Sanchez, Director of Library Services, Mariela Torres, Director of Career Development and Professor Amanda Hallay. They gave the students business and design tips and briefed them on industry best practices. Dr. Rick Lester, Dean of Academic Affairs, and Professor Michael Palladino also helped to coordinate this program.

Over the course of the program, an additional group of LIM College faculty and staff (including Professors Mary Bays, Janice Everett, Michael Londrigan, Nikia Nelson, Jennifer Torres and Svetlana Zakharina and Mariela Torres and Stephanie Licata from the Center for Career Development) met with the high school teams once a week to discuss strategies and monitor students’ progression in the virtual business environment. 

 “The FFG platform is excellent for younger students thinking about pursuing a career in fashion because not only does it give them hands-on experience and insight into the skills needed to be successful in this field, but it does so in a way that is fun and collaborative,” said Rick Lester, Ph.D., Dean of Academic Affairs. “We got involved in this because it allowed our faculty and staff to put their skills to use mentoring younger students, which is always a rewarding experience.”