Bill DiMasi has been named Vice President, Marketing, at Berkeley College. In this role, he will drive the efforts of the College to promote its Mission and Values through conceptualizing and implementing marketing strategy, including market research and advertising.

“Mr. DiMasi has more than 18 years of experience in the marketing industry, on both the agency and client side,” said Timothy D. Luing, Berkeley College Board Member and Senior Vice President, BES Inc. “His experience will be an asset as Berkeley College continues to promote its Mission – empowering students to achieve lifelong success in dynamic careers.”

Mr. DiMasi joined Berkeley College in 2007 as Marketing Manager and was named Associate Vice President, Marketing, in 2012. He previously served as Marketing Manager with North Jersey Media Group in Hackensack, NJ; Marketing Communications Specialist with United American Energy Corp. in Woodcliff Lake, NJ; and Account Executive with Alcone Marketing Group, based in Darien, CT.

Mr. DiMasi is a member of the Direct Marketing Association and the American Marketing Association. He is a graduate of Leadership Berkeley, an internal training program that enhances leadership skills.

He holds a BS in Marketing/American Studies from Rutgers University; a Webmaster Certificate from New Jersey Institute of Technology; and a Mini-MBA in Digital Marketing from the Rutgers Center for Management Development.